American media company Warner Bros is set to take a majority stake in Belgian-Dutch production company Blazhoffski. Under the new ownership, Blazhoffski will be able to rely on the support of Warner Bros to work out new formats and promote them on the international market.
Blazhoffski was founded in The Netherlands in 1996 as a independent production company, developing and producing formats for television. In 2008 Blazhoffski Belgium was launched as a sister company of the Dutch outfit. The focus of Blazhoffski Belgium is to create television formats that are both timeless and universal, with a focus on authenticity and accessibility. The company produces series for the home market, in addition to developing formats with international potential, and is known in Flanders for television series such as Blondie Goes to Bollywood, Terug in je Trouwkleren and Hello Goodbye.
Sources at Blazhoffski say that they are very satisfied with the deal and are confident that this will increase their chances to enlarge the international impact of their formats, and that the partnership will bring new opportunities for the future.